As part of the extensive concepting effort that Won the Volkswagen CRM business for DraftFCB, we explored and designed the outlines of a series of mobile apps aimed at both car shoppers and new VW owners.

The VW car consultant car shopping app combined data from Edmunds with VW specific promotions to help shoppers compare both prices and trim of VWs with other comparable cars. The VW owners app served as a dashboard for all aspects of their car from keeping track of maintenance to a virtual car manual.

Volkswagen - Mobile Car Shopping App

Volkswagen - Mobile Customer Concierge App

Volkswagen - Mobile Virtual Manual App