The Human Element

As part of Dow’s 08′/09′/10′ “Human Element” advertising campaign, we dramatically evolved the online portion by building a bridge between the television and print campaigns and the very detailed information on Dow’s corporate website. The Dow.com/HU website and online advertising consist of in-depth webfilms that tell the story of the global challenges that the world is facing and how science is working to address them

Dow Human Element Website

Dow HU webfilm A Growing Responsibility roll-over

Dow HU webfilm A City in the Desert

Dow HU webfilm From Here To There

Dow HU webfilm From Here To There

ow HU webfilm Farming the Sun

Dow HU webfilm A City in the Desert share panel

Dow HU webfilm Farming the Sun more info panel